Whether you love skincare, makeup, fashion, or all things beauty-related, starting a beauty and travel blog can be a fun way to share your knowledge, score free products from brands like MAC, and turn that passion into a profitable business. However, it’s important to consider the ways you’ll monetize your blog before you launch it, and to choose the right theme for your website.

The best themes for a beauty and travel blog offer a beautiful aesthetic that matches your style and tone. Some also include responsive features, which help your readers view your site on any device and screen size. When choosing a theme, look for one that includes a logo and brand imagery that will match the design and visual style of your blog.

Bloggers often rely on social media to build audiences, drive traffic to their blogs, and monetize through affiliate links. This is especially true for beauty bloggers, who have highly targeted audiences in the form of makeup aficionados and fans of fashion trends and styles, such as goth, e-girl, K-pop, etc.

Lifestyle bloggers may also include beauty, but they typically cover a broader range of topics, from fashion to family life. This allows them to attract a wide range of demographics, and may even make them more popular than beauty bloggers in their niche. For example, lifestyle blogger Patricia Bright frequently posts about beauty and fashion, while Amber Fillerup Clark focuses on lifestyle, hair, and beauty as well as more personal family content.