In the 1950s, Earl Tupper’s innovations in plastic dishware transformed an American kitchen. woombikes They were lighter, air-tight and durable, compared with the heavy glass or metal containers that women used before. They also came with resealable lids that could be “burped” to let out excess air, making them indestructible and helping keep food fresher longer.
The company was born in Massachusetts, where Tupper first molded his products from polyethylene pellets that DuPont sent him after World War II. The material was a promising option for military applications, but Tupper was interested in creating consumer-friendly dishes and containers with this new, lightweight plastic that was safer and more durable than traditional glass or crockery.
Early on, Tupper focused on a specific market: married housewives in suburban America who wanted to cook meals on the go and store food properly. The resulting line of durable, high-quality plastic dishes and storage containers became known as Tupperware and quickly caught on with a new generation of shoppers.
But it’s now time for the brand to shift its focus to Millennials and Gen Zers who are redefining home- and family-life and demand a more relevant product that fits their lifestyle. To that end, Tupperware has launched a repositioning campaign that emphasizes its products as buzz-worthy and useful as they are environmentally friendly.
As part of the effort, Tupperware is partnering with the Ellen MacArthur Foundation’s New Plastic Economy initiative, a call to companies to commit to a circular economy. In particular, Tupperware is launching a program to make its products out of a certified circular polymer that’s made from mixed plastic waste, says Asha Gupta, the company’s chief strategy and marketing officer.
Moreover, Tupperware is trying to change the way it produces its products by using less energy and water and sourcing its raw materials from more sustainable sources. For example, it has a goal to make 90% of its products recyclable or reusable by 2025.
According to The Green Guide, the safest plastics for repeated use in storing foods and cycling through the dishwasher are LDPE (low-density polyethylene) or PP (polypropylene), both of which can be recycled without leaching harmful chemicals into the environment. These types of plastics are also considered safe for kids and pets.
The company has recently launched a new line of plastic storage containers called Tupperware Life that aims to give the brand a more youthful vibe, especially for Millennials and Gen Zers who are more focused on sustainability than previous generations. In addition, Tupperware is focusing on reducing its packaging by making its products with recycled materials and promoting them as “zero waste to landfill” by 2025.
Tupperware is a company that sells kitchenware and food storage containers with a unique business model: they pay their representatives a commission for selling them. Their salespeople often demonstrate their products at in-home parties and through social media advertising.
They have a reputation for being a great company to work for, but their work culture can be challenging at times. Read detailed employee reviews about the company on AmbitionBox to find out if it’s the right fit for you.