Selling skills are a group of competencies that allow salespeople to better understand and meet customer needs. These skills have been shown to drive sales performance in business-to-business settings (Arli, Bauer, and Palmatier 2018; Sharma, Rangarajan, and Paesbrugghe 2020). They also help sellers achieve their selling goals and objectives by enhancing their ability to communicate with customers, build trust, and identify and solve problems.

One of the most essential sales skills is having deep, extensive product knowledge. This core skill equips your salespeople with the right answers to customer questions and allows them to create effective pitches that highlight product benefits.

Demonstrating return on investment is another crucial selling skill. This involves demonstrating how a product or service can save customers money in the long run, such as by showing them how much they can save on energy bills and other costs associated with the product or service.

Strong listening skills are also critical for a successful sales approach. This means your salespeople can tune in to a prospect’s verbal and non-verbal cues and fully understand their problems, fears, and challenges. It also enables them to ask relevant follow-up questions and guide conversations effectively.

Another key selling skill is being able to overcome rejection. It’s a fact of the business that not every prospect will buy, and this is something that salespeople must be prepared to face on a regular basis. Rejection tolerance is a necessary trait that can be learned through training and practice. Freelance